Corporate Transformation and Employee Engagement

“Igniting the Heart of Business”

How can I create a foundation that will assure the success of my business?

Every individual has a unique purpose. Your passions are what lead you to fulfill that purpose. As a business owner, your challenge is to identify and attract people whose passions are aligned with your company’s purpose and passions.

How do I attract partners and staff that are aligned with my vision?

The Passion Test® has helped hundreds of thousands of people around the world discover their passions and begin living a passionate life. Now The Passion Test for Business brings this powerful tool to bear to help you create a business that breaks the molds and enjoys out-of-the-box success.

What We Do

It begins with clearly defining your own personal passions, and then using those as the basis for defining your company’s unique contribution and 5-10 company passions. Those are what will bring the world calling.

Together we will craft your company’s passions using words that excite passion with elegant simplicity. We’ll train your staff (and partners if you’d like) to identify their own work passions and individual core passions. Then we we’ll work with you to create a Culture Action Plan (CAP) that ensures your company’s passions become the basis of decision-making as your business grows and evolves.


  • Business based on passion is fun, productive and attracts customers
  • Alignment between employee passions and company passions creates a powerful team working in harmony
  • Applying a proven process for identifying passion in individuals and companies ensures consistent results
  • Culture Action Plan provides clear, defined steps with responsibilities to ensure accountability of implementation
  • Trainings are fun, and personally rewarding for employees

Ignite the Passion

For Companies Under 100 Employees

Our basic program is ready to go and geared for small businesses (under 100 people) and teams. Empower your team to take ownership in your Company’s Passions. We can help them understand how their work passions contribute to the company’s value and help give meaning and purpose to their jobs.

Click here for details on Igniting The Passion

Drive The Passion

For Mid to Large-Sized Companies Over 100 People

Our Drive the Passion program is a customized solution for mid to large-sized companies that have already defined their unique contribution and core operating principles. The process is fully scalable. Starting with the areas of your company that are your core differentiators, each group, division, department and team can identify their unique contribution and core passions, as they relate to those of the company. Then the process aligns team members with those values. We support you in creating a Culture Action Plan (CAP) for each area of your company to drive passion into every corner of your organization and train your own trainers to deliver The Passion Test for Business.

Click here for details on Driving The Passion